What is SEO?
Search Engine Optimisation is all about getting your website top search engine rankings for competitive keywords. For any given search, there are usually thousands of results but most of your potential customers will not look past the top 5 results let alone the first page. So merely having a fancy website is not going to translate into profit if no one visits it. The SEO strategies we employ at Niftee Media are designed to boost your website's ranking to achieve a top 5 result for the most lucrative keywords.
Increase Website Traffic
More than 80% of Internet users utilise search engines to find what they're looking for. Well optimised websites receive a majority of traffic from organic search, which has no cost per click. With the advent of Google Places for local businesses, we are able to display your address and telephone number within organic listings giving you a better chance of a click through and visit to your website.
Using SEO, you can increase your websites traffic and potential customers. The key to attracting potential customers is to capture targeted traffic from organic listings (SEO) and paid listings (PPC). Pay Per Click (PPC) or Paid Search advertising is the perfect compliment to SEO and our tests have shown that having a presence in both brings the highest return. PPC is also an essential tool for testing a potentially profitable market without wasting a large sum of money.
Increase Bottom Line
SEO provides one of the highest return on investments of any advertising. In most industries, only email marketing has a higher return on investment than search engine optimisation. To put it simply, people click on search engine results. Studies show that search listings are 2 to 3 times more likely to be clicked than banner ads.
With an increase in traffic to your website, it's time to convert these visitors into profitable customers. We have done the tests and know what will convert your visitors into customers. The first step is increasing targeted traffic. The next step is designing your website pages to convert. We will increase the conversion rate of your website and in turn increase your bottom line.
Increase Market Share
If you are not capturing search engine traffic related to your business, your competitors are. Turn the tables with SEO and start capturing targeted traffic and quality leads for your business. Many business owners make the grave mistake of waiting until it's too late. Don't wait for competitors to saturate your online space as rankings will be more difficult and costly to achieve.
Google rewards websites with a longer history online and rankings are often swayed towards these websites. Each day over 150,000 domain names are registered and you aren't the only business building looking to increase rankings, traffic and market share. Over time, the number of your competitors will grow and the websites working with an effective SEO company will outrank the rest. Niftee Media is that SEO company that can help you outrank your competitors and increase your market share.
