What is Twitter?

Twitter is a social media site where users can share comments of up to 140 characters in length (similar to a text message). Unlike Facebook, where most profiles are hidden from the general public, Twitter messages can be viewed by the public and subscribed to by anybody. Twitter can be used for both personal and professional purposes.

Who Should Use Twitter?

Any company interested in expanding their reach past SEO, PPC, email and other online marketing channels should be using Twitter. Not only will it provide an additional channel for communicating with your customers and prospects, but it will also keep you at the front line to defend any negative comments or feedback that can quickly propagate across the Internet and adversely impact on your brand.

Niftee Media Twitter Strategy

Niftee Media has developed a strategy for companies seeking to establish a presence on Twitter but don't know where to start, including:

• Developing a custom Twitter strategy for your company
• Creating a Twitter policy for managing the process
• Designing a Twitter profile that reflects your brand
• Setting up Analytics to measure performance
• Establishing reputation monitoring guidelines